Use of Design Thinking by Product Managers and their Teams
Design thinking is a popularized approach for product managers (PM) to innovate new products, consisting of various stages such as empathizing with users, ideating, and testing prototypes. Previously in the past two semesters, I used unsupervised learning algorithms to cluster data from PMs to identify themes in the “testing and experimentation” phase. This summer, I’ll be improving upon clustering algorithms from natural language processing using BERT, a context-sensitive, word embedding model. We will use these algorithms to conduct a data analysis to evaluate congruency across PMs and their teams. In conjunction with previous work, our goal is to understand the contribution of “design thinking” to how PMs and their teams formulate new products in the real world.
Message to Sponsor
- Major: Computer Science
- Mentor: Sara Beckman/ Haas School of Business