URAP

Nick Jiang

Use of Design Thinking by Product Managers and their Teams

Design thinking is a popularized approach for product managers (PM) to innovate new products, consisting of various stages such as empathizing with users, ideating, and testing prototypes. Previously in the past two semesters, I used unsupervised learning algorithms to cluster data from PMs to identify themes in the “testing and experimentation” phase. This summer, I’ll be improving upon clustering algorithms from natural language processing using BERT, a context-sensitive, word embedding model. We will use these algorithms to conduct a data analysis to evaluate congruency across PMs and their teams. In conjunction with previous work, our goal is to understand the contribution of “design thinking” to how PMs and their teams formulate new products in the real world.

 

Message to Sponsor

Thank you so much for supporting me and the other fellows for the summer! URAP has been a huge joy of mine for the past two semesters and has given me a deep dive into the world of research. I'm super stoked to continue working on my project over the summer, an opportunity that is only possible thanks to your donation!
  • Major: Computer Science
  • Mentor: Sara Beckman/ Haas School of Business